Segments are a tool for creating your own list of potential customers. For example, you can set up ads only for users who have already bought something in your store, downloaded your app, or joined to thematic groups in social networks. To do this, create new "Audience segment" and target ads to users who get into them.
Audience segments are created on the basis of sources: lists of your customers, members of groups in social networks, data counters Top.Mail.Ru. Sources can be combined according to different principles:
- adding segments — "OR",
- the intersection of segments — "AND",
- denial of conditions — "NOT",
- individually configured rule — "Users consist of N of M audiences". For example, to advertise a car, as a data source you can add 10 groups from the social network with the theme "Buy a car", and create an audience segment of users consisting of at least five of these groups.