Data source: In-App Events

MyTarget implements the ability to get internal events from the mobile app. Thanks to this feature, you can not only target users who have already installed and used the advertised app, but also create special audiences based on the transmitted events.

In addition, enabling the app will allow you to track the effectiveness of ad placement by allowing you to view deeper statistics directly in your personal account.

To do this, you need to connect the mobile app to myTarget and configure sending events and value in the tracking system. To create remarketing campaigns, you will also need to create an audience segment based on a specific event.
Step 1. Connect the app to myTarget

To monitor statistics and create new audiences based on events, you need to add the application to myTarget.

You can add an application in two ways: through the page data source "Events in applications" or in the section "Profile" → "Mobile applications".

Click "Add App" and enter the link to the app on Google Play or the App Store.

To the address support_target@corp.my.com send the proving documents:
If the application owner is already registered in myTarget, the request for access to the events will go to the advertiser's account, where the advertised application was previously added. In this case, a scan of the letter of guarantee is not required: just confirmation from the owner of the application is enough.

If the owner is not registered in myTarget yet, the request will be sent for moderation.

To clarify the status of connecting the application, contact the manager directly or contact us at support_target@corp.my.com.

After confirmation, the connected application will appear on the "Events in applications" page.
The list of connected apps
Next, configure the transfer of data from the tracker to myTarget.
Step 2. Configure the transfer of data from the tracker
Next, you need to configure the data transfer to myTarget in the personal account of your tracking system. Use the instruction:
After that, the applications connected to the account will appear on "In-app Events" tab:
List of connected applications
Keep in mind that event data begins to accumulate from the moment you connect your app to myTarget. You can have noticeable results from this type of targeting if your app's audience is large enough.

Event information is stored for 365 days.
Step 3. Create an audience segment

On the basis of events of your application reported in myTarget you can create segments of audiences. For example, select an audience that added items to cart but didn't make a purchase and show ads to those people.

To create a new segment, click on "Audience" → "List of segments" and click "Create segment".

Click "Add audience segments" and select "Event applications".

Select the desired application and deploy it to go to the selection of events:
Application selection
Configure event settings:
  • using the switch, choose whether or not to include in the audience the users who committed the action,
  • specify the time period that you want to assess for your audience.
Information about the achievements of user events is stored for 360 days.
After that, configure the created segment.
Step 4. Track statistics
To track statistics for apps, configure the report. To do this, open the Statistics tab and select Report Settings → In-app Events.

Select the metrics that you want to track.
Configuring a statistics report
Note that the report displays a maximum of 300 events. If there are more events, try removing several checkboxes and loading the report in parts.

After selecting the settings, the report will be displayed as follows:
Statistics report

Checklist for app owners

1. Send a request via the section "Profile" → "Mobile applications".
1.1. Add a link to the app in Google Play or the App Store.
1.2. Send a screenshot from the Google Play or App Store developer console to support_target@corp.my.com.
2. Configure the events and revenue sending in the tracking system profile.
3. Track events of your application under "Audience" → "In-app Events"

Checklist for agencies

1. Send a request via the section "Profile" → "Mobile applications".
1.1. Add a link to the app in Google Play or the App Store.
1.2. Send a screenshot from the Google Play or App Store developer console and a guarantee letter to support_target@corp.my.com.
2. Contact your customers to set up sending events and revenue in the tracking system profile.
3. Track events of your application under "Audience" → "In-app Events"
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