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Data source: Apps and games in social networks

You can use apps and games in "Odnoklassniki" and "Vkontakte" as a data source. We combined the search and the table, so that all data on apps and games is available in one section. This is convenient if you want to target people from both social networks at the same time.

To target people who use apps and play games on social networks:
  1. Add the apps and games you are interested in.
  2. Create an audience segment based on them. Configure it if necessary.
  3. Use the segment when creating a campaign.

Step 1. Adding a sourse

Open the "Audiences" tab → "Data Sources" → "Apps and games in social networks".

To add it, start entering the name or link to the app or game.

In the drop-down list, you will see the appropriate apps and games in OK and VK.

Click "Show" to expand the list and view all apps and games.
To add one or more apps/games, click on them in the list. To select all, click "Add all". The selected apps and games are highlighted in green.
Selecting apps and games to create a source
After you add the selected apps and games, they will appear in the table.

The "Type" column indicates which social network the apps and games belong to.
The "Users" column indicates the number of users who played the game or logged in to the app.
In the "Segments" column — the number of segments in which the app or game is used as a data source.

To delete apps and games from your list, click the cross.
List of added apps and games

Step 2. Creating a segment

To use the selected apps and games, you must create a segment based on the source. To do this, open the "Audience" tab → "Segments List" and click "Create segment".

Click "Add Audience Segments": the list will show the segments and data sources that you added earlier. You can create new segments based on those that you already created.

Select one or more sources and click "Add segment". You can add or exclude users from the selected games and apps from the segment.
Adding a segment with apps and games in social networks
You can configure a created segment to meet certain criteria, such as showing ads only to users who belong to several groups at once. Learn more about configuring segments

Step 3. Campaign settings

Next, set up your ad campaign and select the created segment in the "Segments" section.
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