Pay for click (CPC)
— money is been writing off for clicks on your ad. You specify the cost per click. Pay for view video (CPA)
— money is been writing off if the client has watched the video in part or in full. You specify the price for one viewing. Pay for Installation (CPI)
— money is been writing off when a customer has installed a mobile application that you are advertising. This type of payment is available after the accumulation of several installations through the system myTarget.
Please note that in order to launch a campaign with this payment model, you first need to get at least 5 installations using the identical tracking link for the last 48 hours in CPM / CPC campaigns. More details
You pay for each installation. At the beginning of the campaign, the amount of write-offs for all CPI campaigns for the last two days (at least 10,000 ₽) will be frozen on the account — all conversions will be paid from this amount. This is due to the fact that installation information may come from the tracker to myTarget with a delay. Optimization of the installation price (oCPM)
— specify the desired conversion price: the bid in the auction will be calculated automatically, so as to adhere to the set conversion price. Please note that the actual total cost of the conversion may differ from the one shown in the interface: the algorithms try to get into the set price, but do not guarantee exactly this cost.
Funds from your balance will be deducted for ad impressions. This strategy is available not for all ad formats.