Mobile app promotion now available via VK Ads
We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Advertisers
Legal documents
Creating and setting up an advertising campaign
- Creating an advertising campaign
- Banner creating
- How to copy a campaign
- How to edit campaign
- How to see your ad live
- Combined dashboard for campaigns and banners
- Why there are no ad impressions
- How to set local advertising
- How to add a redirect to the white list
- Direct deals
- Targeting iOS 14.5+
- ML attribution
- Shoppable Ads
Audience segments
- Audience segments
- Audience segment coverage statuses
- Look-alike
- Data Source: User Lists
- Data source: Context targeting
- Data source: In-App Events
- Data Source: Counter Top.Mail.Ru
- Data source: Pixel Top.Mail.ru
- Data source: Apps and games in social networks
- Data source: Category of apps (Android)
- Data source: Groups OK and VK
- Data Source: Local Targeting
- Data source: Product feed
- Data source: Advertising campaigns
- Share Segments
- Why is the number not displayed in the estimate
- Targeting by DMP segments
- Audience profile
Ad formats
Objective: Traffic
Objective: App Installs
Objective: Mobile App Reengagement
Objective: Social Engagement
Objective: Social Games Engagement
Objective: Catalogue Sales
Objective: Store Visits
Objective: Reach
Objective: Premium network reach
Objective: Video Views
Objective: Audio Listening
Objective: Special
Objective: VK Products
Objective: Indoor Advertising
Objective: DOOH
- Banner (Images)
- Banner (HTML5)
- Carousel (Carousel)
- Fullscreen video (Video)
- Square video (Video)
- Horizontal video (Video)
- Multiformat (Images)
- Teaser (Images)
Objective: App Installs
- Carousel (Carousel)
- Horizontal video (Video)
- Multiformat (Images)
- Square video (Video)
- Vertical video (Video)
- Video with a demo version - Playable Ads (type: video + HTML5)
Objective: Mobile App Reengagement
Objective: Social Engagement
Objective: Social Games Engagement
Objective: Catalogue Sales
Objective: Store Visits
Objective: Reach
- Banner (Images)
- Banner (Video)
- Carousel (Carousel)
- Fullscreen video (Video)
- Square video (Video)
- Horizontal video (Video)
- Multiformat (Images)
- Supervideo (Video)
- Teaser (Images)
- Video preroll (Video)
Objective: Premium network reach
Objective: Video Views
Objective: Audio Listening
Objective: Special
Objective: VK Products
Objective: Indoor Advertising
Objective: DOOH
Payment and Balance
Auction
Out-of-home advertising
Integration with mobile trackers and connecting apps
- Integration of myTarget with myTracker tracker
- Integration of myTarget with AppsFlyer tracker
- Integration of myTarget with adjust tracker
- Integration of myTarget with AppMetrica tracker
- Integration of myTarget with the Branch.io tracker
- Integration of myTarget with Tenjin tracker
- How to correctly specify macros in a tracking-link
- Checklist for enabling the app
- Application management
- Mobile app remarketing
