How to manage campaigns and ads

MyTarget has a new combined dashboard for managing campaigns and ads. You can use it to monitor the status and statistics of campaigns, delete, edit and copy campaigns and ads, and change bids.

All campaigns and ads are displayed in the dashboard on the "Campaigns" tab.
By default, the table shows active campaigns, and ads are collapsed. To view ads, find the campaign you need and click the arrow to the right of its name.
Ads in a campaign
You can view your campaigns and ads with a specific status.

To view only campaigns, select the filter next to the "Create campaign" button. Select a filter: active campaigns, stopped, failed, deleted, or all.
Filter by campaign
To view only ads without splitting by campaign, select the "Only ads" filter.
Displaying only ads
The table shows the banner name, if it was set when creating or editing it. If the name is empty, the title is displayed.

The search works both by title and by title.
You can also select a quick filter by status:
  • All — displays all campaigns. If you previously selected the "Only ads" filter, all ads will be displayed.
  • v — only active campaigns or ads.
  • Ø — campaigns or ads that are not being broadcast.
  • clock icon — ads are being moderated.
How to adjust a table
To manage the content of the data table, click "Settings".
Setting up a table
In the settings on the "Columns" tab, use search or manually select the desired metrics, and they will appear in the table. You can select an unlimited number of metrics.

The search is based on the names of metrics and the names of goals for Top.Mail.Ru counters and in-app events.
Setting a table's content
For counters goals and events postview/postclick statistics are available.
Setting postview/postclick for the goals of counters and in-app events
Note that when you select a group of metrics (on the left in the selection window), all nested metrics are also marked by default (on the right in the window).

To clear all the marks, click "Clear selection".
On the Additional settings tab, you can specify the conversion attribution method:
  • Show conversions based on the time of the impression
  • Show conversions based on the time of the conversion
The choice of the method of attribution
With these settings, you can choose how to calculate the cost of conversion, as well as Revenue, ROMI, and ACS. This is necessary for situations where several days have passed between an ad impression and a purchase.

Choose the attribution method that you need for your goals. Read more about setting up attribution here

Appearance of the table

All statistics and metrics for your campaigns are collected in a single table. You can drag and drop table columns and change their width.
Moving columns within a table
You can sort the table by all columns. This makes it easy to find, for example, the campaigns that received the highest number of impressions for the selected period.
Sorting values in a table
All changes to the table settings are saved automatically: the next time you log in to the interface, you will see it in the same form.

Statistics are available for 365 days, and the period you set in the settings is displayed.

Statuses

The "Status" column shows the current status of the campaign in color.

If the icon is green, there are no problems with the broadcast.
Mark that the campaign is being broadcast
If the icon is red, the campaign is not being broadcast for some reason. To find out the reasons, hover the cursor over the red icon (or click on it): in the window that appears, you will see the reasons for failure.

If your ad doesn't display because it didn't pass moderation, you can change it and then submit it for remoderation.
To change the status of a campaign or ad, click the switch next to it.
Status change button
Campaigns that haven't received impressions or clicks for 30 days have their status changed to "Deleted".

Fast statistics

In the "Fast statistics" column, you can view preliminary statistics for the last few minutes. You can select a period (5-60 minutes) and metrics (clicks-impressions-CTR). In the table, the content will change accordingly.

Setting up fast statistics:
Setting up quick statistics
You can choose to display it in text format:
Displaying quick statistics in text view
Or in graphic form:
Displays quick statistics in graphical form

Update statistics

All statistics, except for fast statistics, are updated once a day by default. To force statistics to be updated, click the "Update" button.
"Update" button
How to view your campaigns and ads
To find a specific campaign or banner, enter its name or ID in the "Search" field.
Search for campaigns and ads by name or ID
The search takes statuses into account: if you selected the "Active" filter, the search will only be for campaigns/ads with the "Active" status. To search among all campaigns or ads, select "All".

In addition, you can find all of the campaign for platforms of mobile devices. To do this, enter "Android" or "iOS" in the search box.

Calendar

To view campaign or banner statistics for a specific time, select a period in the calendar.

You can specify any period or use presets: "Today", "Yesterday", "Week", "Month".
Displays the calendar by day, with five business days selected

Additional accounts

Next to each campaign, you can see which account it was created in. This is convenient if you have enabled additional accounts.

You can choose which accounts to display campaigns from. Click on the "Additional accounts" button near the filters and enable the ones you want to view.

Visualization of the budget

If your campaign has a daily or total budget, you can visualize costs. So you can see in the list of campaigns in which the daily limit is almost exhausted.
  • campaigns are highlighted in green, in which 50-30% of the budget is left,
  • red - campaigns in which 30-1% of the budget is left,
  • crossed out numbers are campaigns in which the budget has been fully spent.
To enable the display of expenses, in the settings, select "Key indicators" → "Campaign budget, ₽" → "Visualize spent".
Search for metrics
Mass editing campaigns and ads
You can change bids and budget, start, stop and edit campaigns and ads.

To edit multiple campaigns or ads at the same time, use the "Actions" menu:
  1. Open the "Campaigns" tab. Select the campaigns or ads that you want to change.
  2. Click "Actions" and select the appropriate option.
The maximum number of objects for performing mass actions should not exceed 50.

Copying campaigns

To copy multiple campaigns at once:
  1. select campaigns,
  2. click "Actions",
  3. select "Copy".
To copy only one campaign, click the gear next to it in the table and select "Copy".

Change bids in campaigns

There are several ways to change the bid in a campaign.

If you want to change bids in multiple campaigns at once:
  1. select campaigns,
  2. click "Actions",
  3. enter a new bid.
Mass changing bid
To change the bid for only one campaign, click the value in the "Bid" column and set the desired bid in the window that opens.
Сhanging bid

Changing the campaign budget

If you want to change the budget for several campaigns at once:
  1. mark the campaigns,
  2. click "Actions" → "Change budget",
  3. specify which budget you want to change — daily or total,
  4. specify how you want to change the budget of the selected campaigns: increase/decrease by the specified amount or set the budget equal to the amount,
  5. click "Apply".
Mass campaign budget changes

Stop and start campaigns and ads

You can change the status of multiple campaigns or ads at the same time. For this:
  1. select campaigns or ads,
  2. click "Actions",
  3. click "Start" or "Stop".

Deleting campaigns and ads

If you want to delete several campaigns or banners at once:
  1. select campaigns,
  2. click "Actions",
  3. choose "Delete".
To delete only one campaign or ad, click the gear next to it in the table and select "Delete".
Deleting a campaign

Restore campaigns

To restore deleted campaigns:
  1. mark the deleted campaigns,
  2. click "Actions",
  3. select "Restore".
To restore only one campaign, click the gear next to it in the table and select "Restore".

    Editing campaigns

    To get to the edit page, click on the gear next to the campaign or ad in the table and select "Edit".
    Editing a campaign
    To quickly change only the name, click on the gear next to the campaign in the table and select "Change name".

    Editing ads

    You can change the text and links in several ads. For this:
    1. select the ads,
    2. click "Actions",
    3. select "Find and replace".
    In the window that opens, in the "Search" field, select what you want to replace: text or link. By default, texts are selected.

    Then, in the "Find text" field, enter the old text or link, and in the "Replace with" field, enter the new text or link.

    Click "Find" to check how many ads will change. Then click "Replace". Updated ads will be sent for moderation.
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