Statistics

The myTarget service provides all main types of statistics: impressions, clicks, CTR, write-offs, and you can also configure the display of conversion data from the Top.Mail.Ru counter and conversion in applications.
Statistics metrics
You can view the following data:

  • Clicks, charges, CTR, CPC, CPM, coverage.

  • Video statistics: number of launches and views to the end, viewing depth in minutes and percentages.

  • Conversion statistics: number of conversions, conversion rate and price (CR and ECPA).

  • Statistics on promotions and viral statistics: impressions, coverage, transitions to the post or group, clicks on the external link, voting, transitions to the application, video launches, joining the group, user activity.

  • Reach (on the graph, shown when hovering over a point on the graph) - the number of unique users who saw ads from the selected campaign on the selected day.

  • The increase in coverage (on the graph, shown when hovering over a graph point) is the increase in the number of unique users compared to yesterday.

  • Frequency (on the chart, shown when pointing to a point on the chart) - the frequency of ad impressions from the selected campaign on the selected day. Determined by the campaign setting.

  • The increase in coverage (in the table) is the increase in the number of unique users for the selected period, the difference between the coverage at the end of the period and the beginning of the period.

  • Average frequency (in the table) - the average daily frequency of the ad for the selected period.

  • At the beginning of the period / At the end of the period (in the table) - the number of unique users who saw ads from the selected campaign at the beginning / end of the selected period.

  • Frequency at the end of the period (in the table) — frequency of display from the moment of creation of the campaign to the end of the selected period.

  • Show-to-view conversions are targeted actions performed by the user who saw the ad banner. Tracking conversions by impressions allows you to get a better understanding of the effectiveness of your ads in myTarget. The metric displays conversions that were completed within 7 days after the user saw your ad. These conversions are displayed for mobile app ads. If the conversion was preceded by a click, it is also counted as a click conversion.
    For example, a user saw a myTarget ad in a social network, but did not click, saw an ad in a search engine 5 days later, and installed a mobile app. In this case, "Show-to-view conversions" will appear.

Metrics posts in the "Odnoklassniki"

Advertising posts in Odnoklassniki can contain not only text, but also additional attachments — a survey, audio recording, a photo or a gallery of pictures. The following metrics are available for posts in Odnoklassniki:

  • Basic metrics (Impressions, Clicks, Spent, CTR, CPC, eCPM, Value, ROMI, ACS)
  • Additional cost (Technology, Third party data)
  • Goals (Post-view conversions, Conversions, CR, eCPA, Value, ROMI, ACS)
  • Reach (Growth of reach, Average frequency, For the period, Frequency at the end of the period)
  • All video metrics (Launch, Full views, Full views share, Average view rate, Viewed 10 seconds, Cost of full view, 25%, 50%, 75%)
  • Promo-posts metrics (Opening the app, Opening the post, Moving into a group, Click on the external URL, Comment, Joining, Like, Shar, Voting, Leads)
  • Viral statistics (Impressions, Reach, Opening the post, Moving into a group, Click on the external URL, Voting, Opening the app, Launching the video, Joining, Like, Comment, Share)
  • Inapp events (Post-view conversions, Conversions, CR, eCPA, Value, ROMI, ACS)
  • Offline conversions (Conversions, CR, Cost per visit)
  • Advertising offer (Offer postponed, Upload receipt, Earn offer rewards)
  • MOAT
  • Playable Ads (Open, Close, Clicks)
Metrics
How to view statistics
On the "Statistics" tab you can track the effectiveness of advertising campaigns. Statistics available in the last 180 days. To view older data, use the "Custom Reports": it has data for last year.

Statistics are shown in Moscow time.

Statistics are presented on the graph and in tabular form.

Data in the table

To customize the display of indicators in the table, use the "Settings" button. You can move and resize columns.

You can view statistics separately for campaigns and ads. By default, statistics for campaigns are displayed. To go to the statistics for the ads, click on the name of the campaign in the table.

To go to the campaign settings, click the "Edit Campaign" button.

Data on the grath

To create a graph, set the period for displaying statistics and select metrics at the top of the graph. At the same time, no more than two metrics are displayed.

By default, statistics are displayed for all campaigns or ads. Tick the desired campaigns or ads with checkboxes in the table to show statistics only for them.

Write-offs in the "Statistics" and "Balance" sections may differ slightly: this is due to rounding off of hundredths of monetary units. Focus on the data in the "Balance" section.
Statistics on the chart
How to download a report
You can download campaign statistics report in *.csv format. To do this, click "Download report" above the table. Include statistics for all campaigns in the report or select some of them with a check mark. Specify the period for which you want to generate a report. Click "Download Report".
Please note that complete statistics for the last day will be available the next day.
Report downloading
The maximum available number of campaigns and banners for unloading is 300 pcs. If there are more campaigns and banners, upload the report with several files.

Data in reports is taken into account in real time, but may be displayed with a lag. Fully data is available on the next day.
Please note that claims for discrepancies in the statistics of the advertising system with the external audit and in accounting for additional events in the statistics of the advertising system (video metrics, statistics of interaction with the promotional post and others) are accepted within 3 days from the start of the broadcast of the advertising campaign.
Conversions from Top.Mail.Ru counter
In the "Statistics" section, you can track campaign effectiveness in the myTarget interface. All targets created in the Top.Mail.Ru service are displayed in the myTarget service interface in the "Statistics" section.

You can customize the statistics table, display and hide columns. To do this, simply click on the "Settings" and select the required columns.
Table setting
Information about conversions allows you to understand which campaigns are working effectively and which need to be improved in order to achieve your goals. Three conversion metrics are available for each goal:

  • Conversion — the number of goal accomplishments for the selected time period.

  • CR,% (conversion rate) — the ratio of the number of conversions to clicks, multiplied by 100%.

  • eCPA, p. — price conversion in rubles. The ratio of the number of lists to the number of conversions.

To track conversions in myTarget, you should add UTM tags.

When calculating conversions from the counter Top.Mail.Ru, conversions are assigned to the last channel with UTM tags. For example, user went to the site by advertising myTarget, then went to the site via a link from an email list and bought a product. In this case, the conversion will be counted in the email channel.
Conversions from mobile applications
In the "Statistics" section, you can track the performance of mobile campaigns in the myTarget interface.

Available statistics about the installations and events in the app. Conversions are supported on iOS and Android operating systems.

Set up data transfer from your app tracker to myTarget: myTracker, AppsFlyer, Adjust, AppMetrica, MAT, Branch.io. For myTracker, AppsFlyer, Adjust, AppMetrica, MAT, Branch.io event statistics, connect the mobile app to your myTarget account: send a support request with a link to the page of your app in the store.

To get statistics on events within the application, select "Settings" → "In-app events", and then the events in the list on the right:
Setting the display in-app events
For Application Settings and Events within the application, the following metrics are available:

  • Conversions — the absolute number of installations within the application.
  • CR,% — conversion rate. The ratio of conversions to clicks. Metric displays ad performance.
  • eCPA, ₽ — conversion price. The ratio of charges to conversions. Allows you to understand the cost of conversion.
  • Show-to-view conversions are targeted actions that are performed by the user who has seen the ad banner. Conversion tracking by impression allows you to get a more complete picture of the effectiveness of your advertising in myTarget. The metric displays conversions performed within 7 days after the user saw your ad. Such conversions are displayed for mobile app ads. If the conversion was preceded by a click, it is also counted as a click conversion

To set up conversion by impressions, turn on sending non-attributed postbacks of application settings and events: when generating a tracking link, enable the "Send all events" option. Read more about tracker integration here: myTracker, AppsFlyer, Adjust, AppMetrica, MAT, Branch.io
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