1. Relevant goal
To create a Look-alike, you can use your own lists of buyers (that is, a list of users who have reached the "Purchase" goal), or those who performed the target action: left a request on the site, ordered a call, etc. (that is, the application / call has reached the goal on the site, etc.). You can choose between clicks, 50% views, 75% views, or 100% views to create a look-alike based on past campaigns.
If you have many different product categories, we recommend building a Look-alike based on the goals of visiting the product category and purchasing at the same time. For example, both "Visited the "Dress"
section" and "Made a purchase". Learn more about how to set up goals 2. The correct period
Select the period that corresponds to the period when the decision to purchase your product or service. For example, for clothing/cheap electronics — 7-14 days, for furniture and home appliances — 14-30 days, for cars/real estate — 30-60 days.