1. Relevant goal
You can use lists of buyers (i.e., a list of users who have reached the "Purchase" goal), or those who have left a request on the site, ordered a call, etc. (i.e., they have reached the "request/call" goal on the site, etc.).
If you have many different product categories, we recommend building a Look-alike based on the goals of visiting the product category and purchasing at the same time. For example, both "Visited the "Dress"
section" and "Made a purchase". Learn more about how to set up goals 2. The correct period
Select the period that corresponds to the period when the decision to purchase your product or service. For example, for clothing/cheap electronics — 7-14 days, for furniture and home appliances — 14-30 days, for cars/real estate — 30-60 days.