If you are advertising a cafe, beauty salon or shop, you can only set up ads for users who are nearby — in a certain area on the map. To do this, set up a data source "Local targeting" and create an audience segment based on it.
To add a data source, click the "Audiences" tab → "Local targeting". Enter the name of the source and specify the places on the map where you want to show ads.
To determine the location of users, we take into account the GPS signal, IP address, Wi-Fi environment and the nearest cell towers. Learn more about Determing the Geography