Remarketing is a strategy for interacting with a potential consumer, based on the knowledge that a potential consumer is already familiar with the advertised product, as well as the degree of familiarity and intention to make a purchase.

In myTarget, you can create your own audiences, both remarketing and with your own settings, for example, based on the user's search history. Adding data sources for audiences and configuring audiences are located in the "Audiences" tab.
Create and configure a segment based on a source, and then move on to setting up an ad campaign. When creating a campaign, in the "Segments" section, select the required segment.
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