This information is partly outdated. Mobile app promotion now available via VK Ads

We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account

Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.

Remarketing

Remarketing is a strategy for interacting with a potential consumer, based on the knowledge that a potential consumer is already familiar with the advertised product, as well as the degree of familiarity and intention to make a purchase.

In myTarget, you can create your own audiences, both remarketing and with your own settings, for example, based on the user's search history. Adding data sources for audiences and configuring audiences are located in the "Audiences" tab.

As a source, you can use:

Create and configure a segment based on a source, and then move on to setting up an ad campaign. When creating a campaign, in the "Segments" section, select the required segment.

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