To run a dynamic remarketing campaign:
1. If you advertise products on the site, create a Top.Mail.Ru counter
or add an existing one
When creating the code, do not forget to tick the "Use code for dynamic remarketing" checkbox, and then write the events you want to monitor in the code. After that, place the counter code on all pages of the site.
If you have a mobile application, set up dynamic remarketing based on mobile events
2. Create and upload a product feed
A product feed is a file with information about your products or services: product name, price, links to images, etc. Based on it, the system will automatically create banners.
3. Check the status of feed and data.
Make sure that the dynamic remarketing data comes from your site and that the product feed contains no errors. Click on the tab "Audiences" → "Product feeds". If the status icon is green, then the data for dynamic remarketing is received, and the feed is error free. If the icon is red, when you hover over it, a tooltip appears with a description of the errors.
4. Set up an audience segment
A segment based on the feed and the Top.Mail.Ru counter goals
will be created automatically: set up the conditions for which users you want to advertise to. If you want to customize the display most accurately, use Counter Goals.
5. Set up an advertising campaign
The dynamic remarketing function available on request: send a request to the support service email@example.com. When your application is approved, set up your ads. Create a banner template: set the appearance, upload images, specify the title and text for the ad. You can also use macros