ML attribution is a method of probabilistic attribution of app installs in ad campaigns targeted for iOS 14.5+.
). Due to these changes, an alternative way of attributing ad traffic was required.
ML attribution is a new way to get conversion data for iOS 14.5+ campaigns. This method works on aggregated and anonymized device data and can be as accurate as 90%.
Thanks to ML attribution technology, the purchase of mobile advertising for the iOS audience in myTarget when working through myTracker allows you to get campaign analytics with the lowest possible delays in receiving data, conduct the most accurate post-install campaign analytics in the context of the usual metrics: purchases, subscriptions, and others custom events.