Custom Reports


Custom reports is a tool for uploading detailed agency clients statistics to a file. Statistics for the year are available in uploaded reports.

If you upload a file over a long period of time and for a large number of clients, be prepared for a large file size: try setting a short period of time (2-3 days) first, or select a small number of clients. The maximum size of the uploaded file is 200 000 lines, and the remaining lines will not be included in the file.

Report creation

  1. Go to "Statistics" tab → "Report Designer" → "Create".
  2. Select the clients for which the report will be create.
Selecting clients
3. Select the period and detail.

4. Select sections for the report: gender, age, geography, interests, and contextual phrases.
Details of the report
5. Select report metrics: Clicks, Shows, Spendings, CTR.

6. If you want to include conversion data in the report, select CR, CPA.

7. If necessary, include video metrics in the report.

8. Select the report name and save it.
Report name

List of reports

After creating, a list of reports opens.
List of reports
On this page, you can see a table with a list of reports and download ready reports. Sorting by all columns of the table is available. You can download reports in XLSX and CSV formats.

To delete reports, mark them in the list and select Actions → Delete.
Deleting report

Report status

  • Download: report is ready, you can download and use.

  • Creating / Processed: the report is being processed, it will take several minutes. There is no need to refresh the page, the status will change automatically.

  • Error: generating a report is failed. Click on the error text to get detailed information.

Report content

  • day/week/month
  • user id
  • context phrase
  • age
  • geo id/geo — (Compliance table: id — name of the region)
  • gender — M — male; F — female; U — unknown
  • Interests id/interests
  • shows
  • clicks
  • amount
  • CTR, % — click-through rate
  • start video —
  • viewed 25%/50%/75%
  • complete video views
  • viewed 10 sec
  • video completion rate
  • average view rate
  • cost of complete view
  • cr — conversion rate
  • cpa — cost per action
Sample report
Please note that if interests are selected, there will be no summary data in the report. This is due to the fact that users who have seen or clicked on an ad may have several interests. So one user's click or display have several interests, which are incorrect to add.

Column headings are downloaded in the language assigned in the "Profile" section.
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