Offers groups in the Product feed

Offers groups are a handy tool for segmentation in your feed. Products and services from the product feed can be collected into groups according to different criteria, and then used in advertising campaigns. For example, highlight users who interacted with product group A and show them products only from group B.

Groups help advertise complementary products and services to customers who have made a purchase, or cheaper alternatives if the prospective customer has viewed but did not buy the product.

Also, product groups help to more flexible customize advertising campaigns in myTarget: you can create a thematic block of creatives and use special texts, headings, Call-to-action for them. It is convenient to set different bids for different product groups.

One or two groups can be used for work. One group is used if you only need to select an audience that was interested in products, or only select products to form campaign banners. Two groups are needed to segment and indicate which products from which group to show.

For successful launch of an advertising campaign with product groups, the required product group must contain at least six active positions from the product feed.

This restriction applies only to product groups that are used in the "What we show" section of the page for creating an advertising campaign.

Before creating a product group, create and upload a product feed. Instructions for creating a feed
To create a new product group:
1. Open the product group creation page. You can do this in several ways:

• On the "Audiences" tab → "Product feeds". In the "Groups" column, click Add.
• On the "Tools" tab → "Feeds List". In the "Groups" column, click Add.
• When creating an ad campaign. Select the goal "Catalog Sales", then in the "What Show" section, specify the feed in which you want to create groups, and click "Edit".

A page opens with products from the selected feed.

2. Click "Create Group". A block with filters will open.

3. Fill in the conditions according to which the goods should be included in the group.

Filter options
Filters allow you to select products and services based on the characteristics that you set in the product feed:

• category (product category from the list of available categories - field "categories")
• price (refers to the "price" field in the product feed)
• old price (field "oldprice");
• product name (field "name");
• product type (field "typePrefix");
• manufacturer / brand name (field "vendor");
• model (field "model");
• product ID;
• custom labels 0-4 (field custom_label_0, custom_label_1, custom_label_2, custom_label_3, custom_label_4). More details below.

Filter intersections and merges
Filters can be combined by AND, and also crossed by OR.
To define an AND join, select "Positions Match - All Conditions".
To define an OR intersection, select "Positions Match - One or More Conditions".

Filter matching conditions
You can set different matching conditions for filters: "matches one of", "not", "contains", "does not contain", "starts with", etc.

Number of filters
Any number of filters can be used. The same filter can be used multiple times.

When you enter the conditions, the interface will show how many products from the feed are included in the group at the moment. The number of products in a group is not limited, the same product can be included in several groups.

4. Enter a name for the group and click "Save Group". The new group will appear in the list on the "Offers Groups" tab.

Immediately after you have created the desired offers group, you can use them in advertising campaigns.

To start ad campaign using offers groups:

1. Create a new campaign with the goal of :Catalog Selling".
2. In the "What show" section, select the desired product feed and then select a offers group.

You can select only the feed and do not specify a offers group - then all products from the feed will be used in the campaign.

Please note that the product carousel in an advertising campaign must contain at least 20 products. If you select a group with fewer than 20 products when launching a campaign, the system will automatically add recommended products.

3. Next, select the targeting and campaign settings as usual.

You can use the offers groups when creating audience segments to use the offers group as one of several data sources for your campaign. Read more about using segments in the article

You can change product groups at any time.

To do this, open the list of groups: tab "Tools" → "Feeds List" → select the desired feed and click on its name. Go to the "Offers Groups" tab.
Click "Edit" next to the offers group you want to edit. Use filters in the same way as when creating a group.

To delete a offers group, in the list of groups, opposite the desired group, click "Delete". You can delete only those groups that are not used in active advertising campaigns.