You could advertise your mobile app via myTarget using CPI model. In other words, advertiser will pay only for clicks that directly lead to installation of the app.
1. Your app should contain the mobile tracking system, in order to launch CPI campaign. For now, you could use MyTracker
After creating an ad, configuring integration with tracker, and registering 5 conversions, payment for installations will be available.
For the initial set of conversions, you must select pay-per-click (CPC) or impressions (CPM) using the same link that will be used for pay-per-install (CPI) ads.
2. Funds will be debited from your account for each installation of the app. All possible statistics will be available in the myTarget interface.
Please note that if the link has not received any conversions in the last 2 days, the link may be automatically blocked by moderation. In this case, we recommend that you re-launch your pay-per-click or impression ad campaigns to top up your conversion history.
3. Since information about installations may come from tracker to myTarget with a delay, some of the funds (the amount of deductions for all CPI campaigns over the past two days, but not less than 10000 RUR) on your account will be frozen.
Please note that this money is reserved on the account and used to pay for conversions that appear later. When paying for installations, you may slightly exceed the established limits (General and daily) in the amount of the cost of several installations.