After selecting the campaign settings and targetings
, select the ad format. The list of formats differs depending on the objective you have selected.
Each format specifies the platforms on which the ad can be displayed: for example, projects Mail.ru Group, myTarget advertising network, Odnoklassniki and Vkontakte social networks.
For some ad formats, you can choose the type of device to display ads on: desktop or mobile devices, as well as placement formats: for example, a feed, column, full-screen block, and so on.