We want to compare two ads: on a red background and on a green background — the content of the ads is the same. To see which ad works best, let's compare two metrics: app-install conversion and install price.
Let's create two campaigns with the same settings and target audience:
- Geo: Moscow
- Gender: M, W
- Age: 18-60
- Rate: 100 rubles.
- Format: Multiformat
In the announcement of one campaign we will use a picture with a red background, in another with a green one, the title, text and link to the application are the same.
To conduct tests in two campaigns in the settings of the "A/B test" block in the campaign with an ad on a red background specify the first 5 parts of the audience (1, 2, 3, 4, 5), and in a campaign with an ad on a green background — others 5 (6, 7, 8, 9, 10).
You can also use the button "Select 50% of the audience", which selects one of the parts.