Payment for installations (CPI) - money is debited when the customer has installed the mobile app that you are advertising. This type of payment is available after accumulating multiple installations through the myTarget system.
Please note that to launch a campaign with this payment model, you first need to get at least 5 installations using an identical tracking link in the last 48 hours in CPM / CPM campaigns. More detailed
You pay for each installation. At the beginning of the campaign, the amount of debits for all CPI campaigns for the last two days (at least 10,000₽) will be frozen on the account.all conversions will be paid from this amount. This is due to the fact that information about installations may come from the tracker in myTarget with a delay.