Why there are no ad impressions

If you created an ad but it doesn't have impressions, check its status and settings. Typical mistakes:

  • Campaigns or ads are stopped. Check the status on the "Campaigns" tab → "Campaigns (list)".

  • Too low bid per click or impression. Choose a bit from the yellow or green zone of the forecast.

  • No funds in the account. Check your balance and deposit money.

  • The ad is being moderated. This can take up to a day: moderators check ads from 9:00 to 21:00 Moscow time.

  • The ad is not allowed by moderation. Make sure your ad doesn't break any rules.

  • The audience of users is too narrow. Check your targeting and intended audience coverage.

  • Settings limit: broadcast time or period, daily or total budget.
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