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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Multiformat (type: Images, objective: Traffic, Social Engagement, Store Visits, Reach)
Device type: crossdevice format
Platform: social networks ok.ru, vk.com, VK projects, advertising network myTarget
Placement: feed (native position), column, full-screen block
A format that allows you to broadcast ads on all sites VK projects and advertising network. It's enough to load images, title and ad text once, and the system will automatically apply them to different ad formats depending on the advertising space.
Platform: social networks ok.ru, vk.com, VK projects, advertising network myTarget
Placement: feed (native position), column, full-screen block
A format that allows you to broadcast ads on all sites VK projects and advertising network. It's enough to load images, title and ad text once, and the system will automatically apply them to different ad formats depending on the advertising space.
Recommendation. To increase the CTR of your ads, we recommend that you add a call to action button (Call-to-action) depending on the content of the advertisements - "Buy", "Play", "More", etc. This will significantly increase the effectiveness of the advertising campaign.
Requirements
Title - no more than 25 characters; for dynamic remarketing - up to 60 characters.
Text - up to 90 characters (required); for dynamic remarketing - up to 125 characters.
Long description - up to 220 characters (optional). This field was created for those who cannot describe the subject of advertising with text up to 90 characters and want to provide more details. The long description will be shown only in social network feeds (VKontakte and Odnoklassniki). If both fields are filled - text and long description - then a long description will always be displayed in social media feeds instead of a short one.
Images - for placement in feed: at least 256x256 for an icon and 1080x607 pixels for an ad; media formats: 600x600 pixels; teaser: 600x600 pixels. File size up to 2 Mb.
Link to the site - it is recommended to adapt the site for viewing from mobile devices.
Text - up to 90 characters (required); for dynamic remarketing - up to 125 characters.
Long description - up to 220 characters (optional). This field was created for those who cannot describe the subject of advertising with text up to 90 characters and want to provide more details. The long description will be shown only in social network feeds (VKontakte and Odnoklassniki). If both fields are filled - text and long description - then a long description will always be displayed in social media feeds instead of a short one.
Images - for placement in feed: at least 256x256 for an icon and 1080x607 pixels for an ad; media formats: 600x600 pixels; teaser: 600x600 pixels. File size up to 2 Mb.
Link to the site - it is recommended to adapt the site for viewing from mobile devices.
Example of Multiformat setting
An example of a short and long description
Read more about an advertising banner setting in the article
The appearance of the ad may differ from the preview inside your account, depending on the features of the platform on which it is broadcast.
Multiformat ad in the feed
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