VK will support website publishers and help increase ad monetization revenue.

Thanks to high advertiser demand in December and the new adaptive ad block format, publishers will be able to maximize the use of ad space for monetization and steadily generate revenue.

Adaptive block is an ad format for displaying several text and graphic ads in a block. The size of the block is automatically selected depending on the width and height of the framing container. The ad design is created automatically, and it is possible to control some of the settings for the appearance of the block and ads.

Adaptive block test results show up to a 50% increase in CPM in adaptive blocks compared to a block with a single banner.

Publishers who join the affiliate program in December can earn up to 20% more advertising revenue from their sites. The program will continue through Dec. 31, 2022.

To join the program, the publisher need to register or sign in to the myTarget partner account, add the site, set up ad units and install the myTarget ad code on the site pages. Then the site will show ads that advertisers run through the VK Ads and myTarget platforms.