To start working with adaptive ad units in myTarget, create a platform in your personal account, as described in this article
Next, proceed to creating an adaptive ad unit:
- Click on the name of the site in the list, then the "Create ad unit" button.
- Enter a name and choose "Adaptive" as the ad unit type.
- In the "Description" field, describe the step-by-step instructions on how to see an ad unit of your chosen format on your site.
- Specify the desired settings for the unit to meet your requirements.
- Customize the appearance of the block using the settings in the interface.
- Click the "Save" button.