Ad Formats Web

Desktop formats

240x400 - the most popular format on the desktop. Consists of text-graphic and display ads (banners + video). We recommend placing it on the right or left sidebar.

728x90 - contains text and image ads. We recommend placing it in the site header or embedding it in the content.

300x250 - сonsists of text and graphic ads. We recommend placing on the right or left sidebar.

300x600 - сonsists of text and graphic ads. We recommend placing on the right or left sidebar.

970x250 - consists of text and graphic ads. We recommend placing it in the header of the site.

NATIVE IN-ARTICLE - native ad unit with the ability to set custom styles and block sizes. We recommend placing it in the content of the site.

Mobile formats

BANNER - block size 320x50. Usually placed at the top of the page or after the article.

INTERSTITIAL - mobile fullscreen - the most profitable mobile format.

FLOATING - "sticky" block size 320x50. Placed at the bottom of the page, on top of the content.

NATIVE - native block size 320x50. Usually embedded in the content feed.

MREC - 300x250 block, the most popular mobile format. It is usually placed on the first screen or immediately after the article.

LEADERBOARD - 728x90 block for tablets. Usually located at the top of the page.

AMP

Special ad formats for sites using Accelerated Mobile Pages technology
AMP MEDIUM - 300x250 mobile format.

AMP STANDARD - 320х50 mobile format.

AMP LEADERBOARD - 728х90 for tablets.
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