In myTarget launched integration tracking post-view mobile app conversions with the AppsFlyer and Adjust tracking systems. This functionality will help you correctly compare myTarget with other advertising channels and understand what myTarget really contributes to your advertising campaign.
Post-view conversions are conversions without clicking on an ad link: the user saw the ad, but installed the app without clicking on the ad.
Actions in other ad channels are not counted: if a user clicked on an ad from another network during the attribution period, including before being served in myTarget, or saw an ad from this app after viewing the myTarget ad, the post-view conversion will not occur.
Learn more about how trackers calculate conversions:
In both trackers, post-view conversion tracking can be enabled or disabled.