After downloading the list and processing it by the system, on the statistics page, you can see the conversion rate and attraction costs for each campaign in which offline conversion was enabled and offline point visits were found. Important
: the system takes up to two days after downloading the list to correctly account for offline conversions and display statistics.
To view offline conversion statistics, you must:
- Go to the statistics page
- In the display settings, select "offline conversion"
After that, new metrics will appear: Conversion rate
- The ratio of the number of visits of offline points of users found in the provided lists, which interacted with the ad campaigns and later visited the offline point during the attribution period, to the number of users who were shown the ads. Attraction cost
- The ratio of the cost of ad campaign impressions to the number of offline user point visits found in the provided lists that interacted with ad campaign ads and later visited the offline point during the attribution period.