Crossplatform post (type: Video, objective: Social Engagement)


Device type: crossdevice format
Platform: social networks ok.ru, vk.com
Placement: feed

The format allows you to advertise posts with video in the social networks ok.ru and vk.com, which are used as a single advertising platform: the algorithm recognizes the same user not only on different devices, but also on different social networks. For example, you set a one-time ad for a unique user. If a user watches a video in one of the social networks on a smartphone, then a similar advertisement on the desktop in another social network will not appear.
Example of crossplatform video in the VK feed

Allowed to advertise:

  • only hidden posts vc.com with such video inside, which is played in the player vk.com;

  • post in ok.ru with the video inside, which is played in the player ok.ru;

  • similar content posts in one ad.

Requirements

Video:

  • no more than 30 seconds;
  • maximum volume - 10 Mb;
  • The resolution of the video - 640x360, 1280x720 or 1920x1080
  • Do not show important information in the bottom 10% of the video, because there are player controls.
  • should not mislead the user, contain buttons, duplicate services and other elements.
  • should not contain visible artifacts, distortion of proportions and other errors.
  • poor quality processing and high compression are not accepted.

Format:

  • MP4 (MPEG-4): video codecs - H.264, audio codec - AAC.

How to create an ad in OK

You can only advertise posts from your group on the "Odnoklassniki".

  1. Go to your group and create a new topic.
  2. Click "Add video" and select the desired video.
  3. Click "Settings" and put a check mark in the item "Advertising publication".
  4. Click "Share".
  5. Copy the link and add it to the myTarget account.

How to create a "Hidden VK Post" (Hidden VK video)

1. Go to Link vk.com/wall-<GROUP_ID>?ads_promoted_create=1. Use your group GROUP_ID, for example: https://vk.com/wall-48854930?ads_promoted_create=1.

2. Create a post with a video in the VK player. Attention: Video has to be public, otherwise the translation will be incorrect.
Creating a VK video post
3. After clicking save, it is redirected to the new hidden post. Example: https://vk.com/wall-48854930_28.

4. Copy link and add it to the myTarget.
Please note!

You cannot use additional elements (such as call-to-action buttons).

You can't change the content type: video to picture. If you need to make these changes, create a new post and a new ad campaign.
Removing the call-to-action button

How to create a "Cross-Platform Video Post"

  1. Select "Social Engagement"
  2. Enter the link to the OK or VK post
  3. Select the "Cross-Platform Posts" package
Example of a post in the VK feed
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