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Image carousel (type: Carousel, objective: App Installs)

Device type: mobile format
Platform: social networks,, VK projects, myTarget advertising network
Placement: feed

Advertising format, the distinctive feature of which is the display of several slides with pictures in one ad in social networks. Use the format "Carousel" if you want to show the user several products or tell about the different characteristics of the product.

Peculiar properties

  • The order of the slides in the interface is the same as the order in which they are shown.

  • For applications is available only mobile carousel.

  • The banner shows the total statistics of the whole carousel. To get statistics on slides, you need to upload xls/csv report on the campaign. The amount of impressions and impressions on slides is not equal to the total amount of impressions and clicks of the banner. The report shows the statistics for the understanding of the CTR slides.


  • Title — the ad title, no more than 25 characters.
  • Text — the ad text, no more than 50 characters.
  • Icon — 256x256 pixels.
  • The default button text is Install. You can choose another option from the list.
  • The carousel should have 3-6 slides.
  • Images should not be repeated.
  • The size of the slide image is 600x600 pixels.
  • File format — JPG or PNG
  • Title — the name of the slide, no more than 25 characters.
  • Description — description of the slide, no more than 32 characters.
  • URL — you can add an individual link for each slide within the same domain name, or use a common link for all slides.
Example carousel
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