OM SDK is a set of tools created to simplify third-party inventory viewability measurement for mobile app advertising. OM SDK is an industry standard that enables demand sources (ad networks) to support brand advertisers in measuring the viewability of their ad creatives, creating a safe environment for advertisers seeking high-quality inventory.

With OM SDK support, advertisers can now be sure that their ads are being shown and viewed in a proper and expected manner, while mobile app inventory owners are gaining access to premium ad demand from best brand advertisers. Transparency in assessing the visibility of an impression of an ad unit increases the trust of advertisers and strengthens relationships between demand and supply sides.

Moreover, Open Measurement SDK support eliminates the need to implement and support other measurement SDKs, reducing potential application SDK load.

Update myTarget SDK to the latest 5.15.0 version and join the safe and transparent advertising space.