Reporting API: Statistics

Statistical metrics

All methods for collecting statistics return a set of metrics that include all or several of the following:

  • shows - the number of times the ad was displayed
  • clicks - the number of clicks on the ads
  • requests - the number of requests
  • requested_banners - total number of requested banners. Every ad request to myTarget can request multiple banners.
  • responses - the number of banners fetched in response to requests
  • noshows - the number of requested banners for which no ad was displayed
  • fill_rate: ratio of the fetched banners to the total number of requested banners
  • amount - charged sum
  • cpm - average cost per 1.000 ad
  • ctr - click-through rate; ratio of users who clicked on the ad to the total number of those who viewed it
  • currency - account currency
  • show_rate - the percentage of impressions to the number of responses
  • vtr - the percentage of completed views to the number of video starts
  • vr - the percentage of views according to MRC

Collecting statistics on partner sites

GET {host}/api/v2/statistics/partner/pads/day.json
The resource returns per-day statistics for sites and site groups.

Limits and filters are specified as GET request parameters:
All parameters are required.

You can request statistics for no more than 92 days and no more than 200 objects in one query.

Response structure:

  • items - statistics array for the specified period
    • id - object identifier. One request may include statistics for one or more site or site group.
    • rows - statistics array for each date
    • total - overall statistics on an object for the specified period
  • total - overall statistics on all objects for the specified period

Request example:
GET https://target.my.com/api/v2/statistics/partner/pads/day.json?id=3359&date_from=2017-09-20&date_to=2017-09-21
Response example:
{
    "items": [
        {
            "id": 123456,
            "rows": [
                {
                    "date": "2020-11-29",
                    "currency": "USD",
                    "shows": 50436,
                    "clicks": 301,
                    "goals": 10,
                    "ctr": 0.5967959394083592,
                    "custom": 102320,
                    "requests": 1205055,
                    "requested_banners": 1205055,
                    "responsed_blocks": 136810,
                    "responses": 136810,
                    "noshows": 1068245,
                    "amount": "35.43257",
                    "cpm": "0.7025253786977556",
                    "fill_rate": 11.353008783831443,
                    "show_rate": 36.86572618960602,
                    "vtr": 94.82252044786786,
                    "vr": 100
                },
                {
                    "date": "2020-11-30",
                    "currency": "USD",
                    "shows": 37123,
                    "clicks": 273,
                    "goals": 15,
                    "ctr": 0.7353931524930636,
                    "custom": 183470,
                    "requests": 886809,
                    "requested_banners": 886809,
                    "responsed_blocks": 75472,
                    "responses": 75472,
                    "noshows": 811337,
                    "amount": "117.08865",
                    "cpm": "3.1540729466907308",
                    "fill_rate": 8.51051353786441,
                    "show_rate": 49.18777824888701,
                    "vtr": 95.34674001262512,
                    "vr": 100
                }
            ],
            "total": {
                "shows": 679125,
                "clicks": 3769,
                "goals": 204,
                "ctr": 0.5549788330572428,
                "custom": 1918334,
                "requests": 13179610,
                "requested_banners": 13179610,
                "responsed_blocks": 1966523,
                "responses": 1966523,
                "noshows": 11213087,
                "amount": "961.09239",
                "cpm": "1.4151921811154059",
                "fill_rate": 14.920949861187092,
                "show_rate": 34.53430242107517,
                "vtr": 94.98171612084903,
                "vr": 100
            }
        }
    ],
    "total": {
        "shows": 1829746,
        "clicks": 20699,
        "goals": 1799,
        "ctr": 1.131249911189859,
        "custom": 8177452,
        "requests": 33520764,
        "requested_banners": 33520764,
        "responsed_blocks": 4652199,
        "responses": 4652199,
        "noshows": 28868565,
        "amount": "3869.97049",
        "cpm": "2.115031534431555",
        "fill_rate": 13.878558973178535,
        "show_rate": 39.33077669291447,
        "vtr": 86.06228068868805,
        "vr": 100
    }
}

Collecting statistics on partner site pages

GET {host}/api/v2/statistics/pad_with_sites/day.json
The resource returns per-day statistics for site pages.

Limits and filters are specified as GET request parameters:
All parameters are required.

Collecting geo-based statistics on partner sites

GET {host}/api/v2/statistics/geo/pads/{hour|day|summary}.json
The method returns partner site statistics arranged by geographical regions and time (per hour, per day, or summary).

Limits and filters are specified as GET request parameters:
The parameters date_from, date_to и id are required.

To see the list of all regions, use the following method: https://target.my.com/api/v2/regions.json.

Response structure:

  • items - statistics array for the specified period
    • id - object identifier
    • rows - statistics array for each date. Includes the histogram array where data is arranged by the geographical regions specified in the geo field.
    • total - overall statistics on an object for the specified period arranged by geographical data
  • total - overall statistics on all objects for the specified period arranged by geographical data

Request example:
GET https://target.my.com/api/v2/statistics/geo/pads/day.json?date_from=2017-10-01&date_to=2017-10-12&id=571843
Response example:
{
    
    "items": [{
        "id": 7695,
        "rows": [{
            "date": "2017-12-20",
            "histogram": [{
                "geo": 188,
                "clicks": 0,
                "shows": 697,
                "goals": 0,
                "noshows": 1,
                "requests": 2390,
                "requested_banners": 2390,
                "responsed_blocks": 2389,
                "responsed_banners": 2389,
                "amount": "4.08"
            },
            ...
            {
                "geo": 191,
                "clicks": 0,
                "shows": 5,
                "goals": 0,
                "noshows": 50,
                "requests": 58,
                "requested_banners": 58,
                "responsed_blocks": 10,
                "responsed_banners": 10,
                "amount": "0"
            }]
        },
        {
            "date": "2017-12-21",
            "histogram": [{
                "geo": 188,
                "clicks": 0,
                "shows": 520,
                "goals": 0,
                "noshows": 1,
                "requests": 1888,
                "requested_banners": 1888,
                "responsed_blocks": 1887,
                "responsed_banners": 1887,
                "amount": "2.57"
            },
            ...
            {
                "geo": 191,
                "clicks": 0,
                "shows": 6,
                "goals": 0,
                "noshows": 64,
                "requests": 88,
                "requested_banners": 88,
                "responsed_blocks": 25,
                "responsed_banners": 25,
                "amount": "0"
            }]
        }],
        "total": {
            "histogram": [{
                "geo": 188,
                "clicks": 0,
                "shows": 1217,
                "goals": 0,
                "noshows": 2,
                "requests": 4278,
                "requested_banners": 4278,
                "responsed_blocks": 4276,
                "responsed_banners": 4276,
                "amount": "6.65"
            },
            ...
            {
                "geo": 191,
                "clicks": 0,
                "shows": 11,
                "goals": 0,
                "noshows": 114,
                "requests": 146,
                "requested_banners": 146,
                "responsed_blocks": 35,
                "responsed_banners": 35,
                "amount": "0"
            }]
        }
    }],
    "total": {
        "histogram": [{
            "geo": 188,
            "clicks": 0,
            "shows": 1217,
            "goals": 0,
            "noshows": 2,
            "requests": 4278,
            "requested_banners": 4278,
            "responsed_blocks": 4276,
            "responsed_banners": 4276,
            "amount": "6.65"
        },
        ...
        {
            "geo": 191,
            "clicks": 0,
            "shows": 11,
            "goals": 0,
            "noshows": 114,
            "requests": 146,
            "requested_banners": 146,
            "responsed_blocks": 35,
            "responsed_banners": 35,
            "amount": "0"
        }]
    }
}
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