3.1. The Promotion is carried out in the Service.
To take part in the Promotion, the Participant must perform the following actions within the Promotion Period:
- Register in and/or log in to the Service;
- Order and pay for the Arranger's ad placement services featuring the look-alike tool (for details, see https://target.my.com/help/advertisers/lookalike/en) within the Promotion Period specified in Section 4 hereof. The Arranger's services can be paid for by the Participant in advance or after such services have been provided. The Promotion only covers the Arranger's services aimed at advertising a brand/product/service of the Participant, or on condition that the Participant receives the right to promote this brand/product/service from the owner and can provide confirmation documents.
Upon fulfilling all promotion requirements, the Participant shall be eligible for a 10% Discount on future orders for the Arranger's services. The Participant may receive the Discount several times within the Promotion Period specified in Section 4 hereof, once per each paid for ad placement in line with the above conditions and Clause 3.3 hereof.
3.2. The Discount shall constitute 10% of the amount charged by the Arranger for the ad placement that meets the requirements specified in Clause 3.1 of the Rules accessible through the Participant's Personal Account in the Service. The Discount may only be applied to the Arranger's offering available in the Service. The 10% Discount shall be calculated based on the amount paid for the Arranger's services in line with Clause 3.1 and denominated in the payment currency. The Discount shall include any applicable taxes levied thereon under the law.
3.3. The maximum total amount of the Discount available to the Participant during the entire Promotion Period shall not exceed one million (1,000,000) for Website promotion and one million (1,000,000) for Mobile App promotion. When a Participant reaches the above-mentioned amount of the Discount, the Arranger shall terminate the Promotion for such Participant. If the payment to the Arranger is denominated in a currency other than the Russian ruble (RUB), the maximum total amount of the Discount shall be calculated at the exchange rate set by the Central Bank of Russia on the Promotion expiry date.
3.4. Discount Rules: The Discount shall be provided as bonuses credited to the Participant's Personal Account before the 15th day of the month following the calendar month in which the Arranger's services were paid for in line with Clause 3.1 hereof. The Participant may apply the Discount within the Promotion Period and within one (1) calendar year after the expiration of the Promotion Period. The Participant may not withdraw a cash equivalent of the Discount from the Personal Account.
3.5. The Discount shall not be paid in cash or replaced with other bonuses/rewards.