Monetization of web sites

The myTarget advertising network allows publishers to monetize their websites with myTarget advertising.

Thousands of myTarget customers will target to the target audience on your site after the integration of advertising codes.
To partner with myTarget, follow these steps:
  1. Register with myTarget as a partner.
  2. Fill in the information about the company or about yourself (for individuals) and accept the offer.
  3. Create a platform and ad units of the selected formats.
  4. Select the types of ad units.
  5. Integrate the codes of advertising blocks on the website myTarget.
  6. See the effectiveness of each site and ad unit in the statistics.
  7. Configure blocking of unwanted advertisers by categories and domains.
  8. Set the CPM threshold and self-stub code.
  9. Get your earned funds.
Registration in myTarget service as a partner
Register with myTarget as a partner.

To log in to your partner account, you can use your email or social media account Vkontakte, Facebook, OK.ru, Google+.
Getting started with myTarget
To register, click "Sign up"
Register in the system by creating a personal account.
Filling in information about the company and the offer
Details of partner
Fill in the information about the company or about yourself (for individuals) and accept the offer.
In your account, in the "Billing" section, subsection "Transfer of funds", select the form of cooperation:
• legal entity;
• individual entrepreneur.

It is also necessary to fill in and save payment details.
App creation and selection of advertising blocks
Create an app and ad units of the selected formats. To do this, go to the "Settings" tab and click "Create app".
Creation of an app
Specify the name of the app and the link.
Enter app name and link
Select the ad unit type and enter a name.
Select the type of block
Enter a description of the block parameters and the parameters of the app. Then click "Create app".

We will check your payment details, and check for compliance with the terms of the myTarget affiliate program: https://target.my.com/partners/doc/terms-for-residents. Then we will send you an email with status information. It usually takes one working day.
Types of ad units for different versions of the site
Mobile
Ad formats for the mobile layout of the website
Types of blocks for mobile placement
  • BANNER block size 320x50. Usually placed at the top of the page or after the article.
  • INTERSTITIAL mobile fullscreen - the most profitable mobile format.
  • FLOATING "sticking" block size 320x50. Placed at the bottom of the page, on top of the content.
  • NATIVE - native block size 320x50. Usually a content feed is embedded.
  • MREC - unit size 300x250 is the most popular mobile format. It is usually placed on the first screen or immediately after the article.
  • LEADERBOARD - block size 728x90 for tablets. Stirred usually at the top of the page.
Desktop
Advertising formats for desktop layout of the site
Types of blocks for desktop placement
  • 240x400 is the most popular format on the desktop. It consists of text-graphic and display ads (banners + videos). We recommend you to place the right or in the left sidebar.
  • 728x90 contains text-graphic ads. We recommend placing in the header of the site or embedded in the content.
  • 300x250 Consists of text and graphic ads. We recommend placing in the right or left sidebar.
  • 300x600 Consists of text-graphic ads. We recommend placing in the right or left sidebar.
  • 970h250 Consists of text and graphic ads. We recommend placing in the header of the site.
  • NATIVE in-ARTICLE Native ad unit with the ability to set custom styles and block sizes. We recommend to place in the content of the site.
AMP
Special advertising formats for websites using Accelerated Mobile Pages technology (https://amp.dev/about/websites/)
Types of AMP blocks
  • AMP MEDIUM - 300x250 for smartphones
  • AMP STANDARD - 320x250 for smartphones
  • AMP LEADERBOARD - 728x90 for tablets
Integration of advertising blocks on the site
Integrate the codes of myTarget advertising blocks on the website.

For direct integration you need to copy the js-code from the ad unit settings:
JS-code to set up the ad unit
and place in the HTML of the site between the tags <body> and </body>, where the advertisement should be displayed.
For integration through the ad server, the ad unit code must be placed in the open auction setting the priority according to the price list. More detailed:

DFP: https://support.google.com/admanager/answer/372187...

AdFox: https://sites.help.adfox.ru/page/231/
For integration via header bidiing from AdFox and Prebid you must use the placement id (slot ID in the mytarget interface).
Detailed instruction:

Prebid: http://prebid.org/dev-docs/bidders.html#mytarget

AdFox: https://sites.help.adfox.ru/page/217/
Statistics by apps and ad units
See the effectiveness of each site and ad unit in the statistics.

In your personal account you can see detailed statistics on sites and ad units: the number of requests, responses, impressions and clicks, Fillrate, CTR and income.
Statistics
The report can be downloaded in XLSX or CSV formats.
Block unwanted advertisers by category and domain
If necessary, you can block unwanted categories of advertisers or specific domains through the "Edit" platform.
Edit an app
Select a topic, enter the advertiser domains separated by commas, and save your changes.
Selection of prohibited topics
Setting CPM threshold and stub code
If necessary, you can set a minimum CPM threshold (price per 1000 impressions) for all myTarget advertisers. And specify the code of your own stub through editing the ad unit.
Edit an app
Set the CPM threshold, stub code if necessary, and save the changes.
If myTarget's best bet value is below the CPM threshold, a stub code will be called.
Withdrawal of earned funds
Get your earned funds.

To withdraw funds, click on the account balance at the top right of the screen. In the drop-down menu, select "Transfer funds".
Withdrawal of earned funds
Next, in the "Withdrawals" field, specify the amount. Then click the "Submit request" button.
After confirming the withdrawal and receiving the original closing documents, the amount is debited from the account balance and transferred to your account.
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