<b>banners_in_responses</b>;number of banners in all responses. Every ad request to myTarget can got multiple banners. <b>clicks</b>;number of ad clicks in an app or website. <b>CTR</b>;percentage of number of the clicks over the impressions. <b>earnings</b>;ad revenue. <b>eCPM</b>;metric describes earnings by 1000 impressions. <b>fill_rate</b>;percentage of the banners in responses over the requested banners. Metric describes how often a banner request becomes a banner response. <b>impressions</b>;number of impressions in an app or website. <b>requested_banners</b>;number of requested banners from an app or website to myTarget. Every ad request to myTarget can request multiple banners. <b>requests</b>;number of ad requests from an app or website to myTarget. <b>responses</b>;number of ad responses containing at least one banner. <b>show_rate</b>;percentage of the impressions over the number of banners in responses. The metric describes how often the loaded banner is shown to the user. <b>viewabilty</b>;percentage of the viewable views over the total number of views. <b>view through rate</b>;percentage of completed views over the number of impressions.