In your account you can see detailed statistics by apps and ad units: the number of requests, impressions and clicks, Fillrate, CTR and revenue.

To view the overall statistics for all apps, click the "Apps" tab. You can choose the type of report:

• by apps. To view statistics for a specific block, find it in the list on the "Apps" tab and click on its name.
• by geography. Geo metric can be tracked throughout the application, and on a separate ad unit.

To view statistics on a particular block, find it in the list on the "Apps" tab and click on its name.

All methods for collecting statistics on partner sites and site groups return a set of metrics that include all or several of the following:

• shows - the number of times the ad was displayed on the site
• clicks - the number of clicks on the ad on the site
• requests - the number of requests to the site
• requested_banners - total number of requested site banners. You can request more than 1 banner in a request.
• responses - the number of banners fetched in response to requests
• noshows - the number of requested banners for which no ad was displayed
• fill_rate - fill rate: ratio of the fetched banners to the total number of requested benners
• amount - charged sum
• cpm - average cost per 1 ad on the site
• ctr - click-through rate; ratio of users who clicked on the ad to the total number of those who viewed it