Audit Viewability (Third party audit)

Block "Third party audit" opens the possibility of connecting external technical solutions to audit the visibility of advertisements.
This functionality is available on request. To connect the "Third party audit" unit, contact your Manager.
"Third party audit" works correctly only for desktop traffic placements.
The following vendors are currently available for connection:

MOAT
You can choose from 2 connection types: MOAT connection and MOAT ID connection.

MOAT connection

This option is suitable for those advertisers who do not have a direct contract with MOAT.
Audit Viewability MOAT
  • Write-off for the use of audit technologies goes through myTarget is 30 rubles per thousand impressions.
  • Audit statistics will be available in myTarget standard statistics.
Setting statistics
Available formats:

  • Banner 240x400 in social networks and services
  • Banner 300x300 (HTML5) on the Main page
  • Post in OK
  • Video banner 240x400 in social networks and services
  • Video banner 300x300 on the Main page
  • Video banner 240x400 in the Mail Mail.Ru
  • Videos in posts with AutoPlay
  • Crossplatform video posts

MOAT ID connection

This option is suitable for those advertisers who have signed a direct contract with MOAT.
Set unique customer ID from MOAT in a special field.
Audit Viewability MOAT ID
  • myTarget does not charge an additional fee for using auditing.
  • Statistics will be available only in the MOAT interface.
Available formats:

  • Banner 240x400 in social networks and services
  • Banner 300x300 (HTML5) on the Main page
  • Post in OK
  • Video banner 240x400 in social networks and services
  • Video banner 300x300 on the Main page
  • Video banner 240x400 in the Mail Mail.Ru
  • Videos in posts with AutoPlay
  • Crossplatform video posts
  • Prerolls in video
  • Premium video network Viqeo
  • Multiformat video placement
Adloox
There are 2 possible connection types:

Adloox ID

Audit Viewability Adloox
  • The write-off for using audit technologies goes through myTarget is 10 rubles per thousand impressions.
  • Statistics will only be available in the Adloox interface.
Steps to connect the audit:
  1. Contact Adloox to get the Adloox client ID and access the statistics interface (Russian contact: Olga Galanina ogalanina@adloox.com)
  2. Connect external audit (visibility, fraud, brand safety) "Adloox client id" to your campaign in myTarget
Formats that are available for this audit:
  • Banner 240x400 in social networks and services
  • Banner 240x400 (HTML5) in social networks and services
  • Banner 300x300 (HTML5) on the Home Page
  • Video banner 240x400 on social networks and services
  • Video banner 240x400 in Mail.Ru Mail
  • Video banner 300x300 on the Home page
  • Promoted posts with autoplay video
  • Promoted posts in Odnoklassniki
  • Cross-platform video posts
  • Prerolls in the video
  • Multiformat video placement
  • Premium Video Network Viqeo
  • Premium Video Network Viqeo Bumper Ads

Adloox/Weborama ID

Audit Viewability Adloox
  • myTarget does not charge an additional fee for using the audit (payments are made directly between the advertiser / Agency and Weborama)
  • Statistics will only be available in the Adloox interface
Steps to connect the audit:
  1. Contact Weborama to get the Adloox client ID (for centralized tracking of statistics for all mediplane resources).
  2. Responsible for Weborama – Olesya Gavrikova o.gavrikova@weborama.com.ru
  3. Connect external audit (visibility, fraud, brand safety) "Adloox Weborama" to your campaign in myTarget
Formats that are available for this audit:
  • Banner 240x400 in social networks and services
  • Banner 240x400 HTML5 in social networks and services
  • Banner 300x300 (HTML5) on the Home Page
  • Video banner 240x400 on social networks and services
  • Video banner 240x400 in Mail.Ru Mail
  • Video banner 300x300 on the Home page
  • Promoted posts with autoplay video
  • Promoted posts in Odnoklassniki
  • Cross-platform video posts
  • Prerolls in the video
  • Multiformat video placement
  • Premium Video Network Viqeo
  • Premium Video Network Viqeo Bumper Ads
Weborama
To use this visibility audit technology, the advertiser a direct contract with Weborama is required.
Audit Viewability Weborama
  • myTarget does not charge an additional fee for using auditing.
  • Statistics will be available only in the Weborama interface.

Connection method

When you select Weborama audit, the input field opens. It is necessary to add a display pixel (provided by Weborama).
Important! The activity of this unit is not related to the unit "Audit pixels". For tracking of ad impressions and correct operation of the visibility audit, it is necessary to set the corresponding pixel on the video Display/Start event in the "Pixel Audit" block.
Available formats:

  • Banner 240x400 in social networks and services
  • Banner 300x300 (HTML5) on the Main page
  • Post in OK
  • Video banner 240x400 in social networks and services
  • Video banner 300x300 on the Main page
  • Video banner 240x400 in the Mail Mail.Ru
  • Videos in posts with AutoPlay
  • Crossplatform video posts
  • Prerolls in video
  • Out-stream video network NativeRoll Premium
  • Out-stream video network NativeRoll Standard
  • Premium video network Viqeo
  • Multiformat video placement
Adriver
To use this visibility audit technology, the advertiser a direct contract with Adriver is required.
Audit Viewability Adriver
  • myTarget does not charge an additional fee for using auditing.
  • Statistics will be available only in the Adriver interface.

Connection method

When you select Adriver audit, the input field opens. It is necessary to add a display pixel (provided by Adriver).
Important! The activity of this unit is not related to the unit "Audit pixels". For tracking of ad impressions and correct operation of the visibility audit, it is necessary to set the corresponding pixel on the video Display/Start event in the "Pixel Audit" block.
Available formats:

  • Banner 240x400 in social networks and services
  • Banner 300x300 (HTML5) on the Main page
  • Post in OK
  • Video banner 240x400 in social networks and services
  • Video banner 300x300 on the Main page
  • Video banner 240x400 in the Mail Mail.Ru
  • Videos in posts with AutoPlay
  • Crossplatform video posts
  • Prerolls in video
  • Out-stream video network NativeRoll Premium
  • Out-stream video network NativeRoll Standard
  • Premium video network Viqeo
  • Multiformat video placement
Was this article helpful?
Yes
No