In myTarget you can get detailed statistics on your advertising campaigns. One of the settings is statistics on placements. This is useful if you want to compare the effectiveness of different advertising sites or ad formats within a single advertising campaign.
To view statistics on placements, go to the "Statistics" section, select an advertising campaign, and click the "Slices" button.
Statistics is available in three sections:
- Device type: mobile and desktop platforms.
- Platform: social networks, myTarget advertising network, Mail.Ru Group services, etc.
- Format: banner, native block, column, etc.
You can select from 1 to 3 cuts at the same time.