Long-term interests

You can set up ads to be seen only by users who have been interested in a topic for a long time.

We define long-term interests by the behavior on the Internet over the last 3-12 months.
To use long-term interests in your campaigns, configure data source "Interests" and create a segment based on It.

Go to the tab "Audience" → "Interests". Start typing a name and select the interests you want from the prompts.
List of available long-term interests
Add sources to the segment of the audience. To do this, open the "Audiences" tab → "Segment list" and click "Create segment".

Click "Add audience segments": the list will show the segments and data sources you added earlier. You can create new segments based on already created.

Select one or more sources and click "Add segment". You can add or exclude users from the segment who have been interested in a topic for a long time.
Adding a segment with a list of long-term interests
If you select multiple interests, we'll show ads to people who are interested in at least one of your list.
Was this article helpful?
Да
Нет