The advertiser directly agrees with the panel researcher on the terms of cooperation.
- When running an ad campaign, myTarget matches users who were shown banners with a list of panelists.
- At the end of the ad campaign, the panel gets access to the log of actions of users who saw or clicked the ad campaigns.
- The panel researcher provides the advertiser with a report on the impact of this advertising campaign on the brand recognition (awareness), sales lift, etc. metrics.
Currently, you can work with panel researchers: OMI
, X5 Retail Group