The advertiser directly agrees with the panel researcher on the terms of cooperation.
- When running an ad campaign, myTarget matches users who have been shown banners with a list of panel respondents.
- At the end of an ad campaign, the panel has access to the actions log of respondents who saw or clicked the ad campaigns.
- The research panel provides the advertiser with a report on the impact of this advertising campaign on brand awareness, sales lift, targeting accuracy and other metrics.
Currently, the following research panels are fully integrated (s2s) with myTarget:
- 36.6 Pharmacy chain
- Detsky Mir
- X5 Group