Research panels s2s attribution in myTarget

The advertiser directly agrees with the panel researcher on the terms of cooperation.

  • When running an ad campaign, myTarget matches users who have been shown banners with a list of panel respondents.
  • At the end of an ad campaign, the panel has access to the actions log of respondents who saw or clicked the ad campaigns.
  • The research panel provides the advertiser with a report on the impact of this advertising campaign on brand awareness, sales lift, targeting accuracy and other metrics.
Currently, the following research panels are fully integrated (s2s) with myTarget:

  • 36.6 Pharmacy chain
  • Beeline AI
  • Detsky Mir
  • Globus
  • Lenta
  • Magnit
  • NSPK
  • OMI
  • Platforma (VTB and Rostelecom)
  • Qvant (GPM Data)
  • Stream (MTS)
  • Tele2
  • Tiburon
  • X5 Group

Workflow

Step 1. The advertiser requests VK account manager for the access to ad attribution with research panels. In the request, you must specify the advertiser's username in myTarget and the placement formats.

Step 2. The advertiser sends the myTarget login to the research panel to enable the attribution (for example: xxxx@agency.client).
You must provide the advertiser's username. Logins of agencies and managers are not allowed.
Step 3. The panel is connected only when the ad campaign is created. You can't enable, disable, or change the selected panel after creating an ad campaign.

The ad campaign with a connected panel won't be created until its settings include an external segment that is not owned by this panel. The exceptions are the OMI, Romir and Tiburon panels.
The panel is connected only when the ad campaign is created. You can't enable, disable, or change the selected panel after creating an ad campaign.
Step 4. When creating an advertising campaign is required to specify the period of the campaign. You cannot change the period any further.

Step 5. After the completion of the advertising campaign within 24 hours, the research panel accesses the log file with the attribution results to process these results on its side and prepare a report with the research results.
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