How to set local advertising

Use local advertising if you want to show ad to users in a certain area on the map.So you can tell about your cafe, beauty salon or shop to people who are nearby now, were recently or often are nearby: for example, live or work near you.
Correspondence table: id - name of the region

To determine the location of users, we take into account the GPS signal, IP address, Wi-Fi environment and the nearest cell towers. More about how to define geography.
Please note that local advertising settings are very narrowing: use them only where it is really necessary.

Display area

To set up local advertising in your ad campaign, in the "Geo" block select "Local geo" and specify the places on the map where you want to show ads. There are several ways to do this.
1. Points on the map. Select a pin, place it on the map and set the radius. You can set several points, radius — from 500 m to 10 km.
Setting local geo with point
2. Address. Enter the address or coordinates of the point in the search. Select the desired option from the list and specify the radius.
Setting local geo with address
3. The name of the object. Enter the name of the organization or object and click the objects tab. Select the desired option from the list and specify the radius. The system looks for options only in the visible part of the map: if the desired object is not found, change the map scale and zoom in on the desired area.
Setting local geo with name
The system looks for options only in the visible part of the map: if the desired object is not found, change the map scale and zoom in on the desired area.
4. From the list in the file. You can load a list of local areas as a list in a file.

This method is only available when configuring through segments (read more in the article).

File requirements:

  • File format.* TXT, UTF-8 encoding.

  • One area per line, no more than 5000 lines.

  • The format of the string "label: radius: address", "label:radius:coordinate", ":radius:address" or ":radius:coordinate". The label field is optional. You get something like: "hair salon on Taganskaya:10km:55.741537, 37.652821" or ":500m:Tver bul.Schmidt, d. 81."

  • Forbidden characters: quotation marks ( " ) and semicolons (;).

If there are errors during the download, edit the list and download again. Example

You can specify a name for each point:
Changing point name
Targeting type
After you have set all the points on the map, select the targeting type:
  • People who are there or have recently visited;
  • People who regularly visit there: during working hours (i.e. from 9:00 to 20:00 from Monday to Friday excluding holidays) or during non-working hours and holidays.
Targeting type
Coverage
When you set up all the points and select the targeting type, myTarget will show the estimated coverage. Coverage counts all unique people who have been in the specified areas in the past 7 days. This coverage is not taken into account by the estimate.
How to configure a macro in an ad
You can use the template variable {{location.label}}. When the user sees the ad, it will be substituted nearest to the user "Name of the point". {{location.label}} can be used in the "Title" and "Text" fields to improve clickability, and in the "Link" field to attribute conversions. For example:

Title: Pie shop on Pyatnitskaya

Text: Hungry? Nearby you waiting for Cakes "Stolle"
Example of ad with template
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