You can also evaluate the impact of video ads on retail sales using the Sales Lift report.
The score is available to all advertisers if the following conditions are met:
- purchased at least 1.5 million ad impressions in stores in Moscow and / or St. Petersburg or at least 2 million ad impressions in the Russian Federation;
- broadcasting period of the campaign: from 2 weeks;
- the presence of the advertised product on the shelf at offline points of displaying advertising.
To receive the Sales Lift report, you must inform about this by mail 5 working days before the launch of the campaign: firstname.lastname@example.org indicating the account login in myTarget and the advertised brand.