Dynamic ads


Dynamic ads for mobile apps and website advertising is a tool that lets you create ads with dynamic creatives based on product feeds to buy new audiences.
This format opens upon request. To get access, send a request to the support service by support_target@corp.my.com
How it works
The tool allows the user to save time on creating creatives, as advertisements are created and updated automatically using product data from the feed.

Image, product name, price - all these parameters are automatically added to the ad from the product feed. In this case, the user can also independently specify macros in which certain product parameters will be substituted and displayed on the creative.

You can also use feed-based product groups as part of your dynamic ads. You can form groups of products and show the user, for example, products of a certain category, brand, cost and other available filters. More about product groups
We recommend using dynamic ads with other targetings: contextual targeting, Look-alike, interests. This will help you to better customize your target audience.

It is important that the targeting and product group of the feed are combined. For example, a women's clothing group and a contextual targeting list for buying women's clothing.
What objectives of the advertising campaign are supported
Dynamic ads in myTarget are available for two objectives - App Installs and Traffic.
What formats are supported
Dynamic ads can be created in two ad formats: dynamic carousel and dynamic banner.

Dynamic banner is a new ad format that has several advantages over the usual multiformat:
  • It can be displayed in advertising platforms both as a regular multiformat with one product image and as a carousel with slides.
  • Added support for the old (previous) product price.
  • In the title of the slide, you need to specify the necessary macros, except for {{product.price}} and {{product.oldprice}} - they are added up automatically.
What payment models are supported
For dynamic ads with the "App Installs" objective, the available payment models are oCPM (for mobile apps), CPC, and CPM.

For dynamic ads with the "Traffic" objective, the available payment models are CPC, and CPM.
How to create a dynamic ad campaign
Before creating an ad campaign for dynamic ads, create and upload a product feed.

You will also need to configure the transfer of dynamic remarketing events from a mobile application or website. Instructions
To create a new dynamic ad campaign:

1. Open the ad campaign creation page.

2. In the block "Campaign objective" select "App installs" or "Traffic".

3. Enter the link to the advertised app.
4. In the "Ad format" section select "Dynamic carousel" or "Dynamic banner".
Selecting an ad format
5. In the "What show" section, select the feed that will be used to generate dynamic ads. Optionally, you can select a product group to segment your feed items.
Selecting a feed and product group
If you are using a product group, then the targeting must be relevant to the products in the group. For example, if an ad campaign uses a group based on the "Sofas" category, then the list of keywords should be about the purchase of sofas.
6. Block "Slide" is filled in depending on the selected format.

For Dynamic Carousel format, fill in all required fields.

For "Dynamic banner" format, fill in the "Title" and "Text" fields. In the title of the slide, you need to specify the necessary macros, except for {{product.price}} and {{product.oldprice}} - they are added automatically.

How to use macros for setting dynamic parameters
Fields for creating an ad
Emaples for "Traffic" objection:
Emaples for "App Installs" objection:
7. Fill in the rest of the blocks on the campaign creation page. Instructions
Using tracking links
If the product feed contains tracking links, the system will use the tracking link from the feed to inform the tracker about a click on the ad banner.

If tracking links are not added to the feed, the link specified by the user when setting up the advertising campaign will be used.
PLEASE NOTE!

For correct attribution of clicks in the app tracker statistics, you need to add attribution parameters to the "Link URL" field in the campaign settings.

Example for Appsflyer:
af_c_id={{campaign_id}}&af_adset_id={{banner_id}}&pid=mail.ru_int

Example forAdjust:
adjust_adgroup=RU&adjust_campaign={{campaign_id}}&adjust_creative={{banner_id}}
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