Campaigns with the "App Installs" and "Mobile App Reengagement" objectives will be significantly more effective if you configure the transfer of events and their values from your mobile tracker to myTarget and enable postview conversion attribution. Sending app installs and events
. With install and event data, you can optimize your campaigns and get complete statistics in the myTarget interface.
Transfer is configured in your mobile tracker. Choose your tracker
and follow the instructions. Sending event value
. MyTarget uses event value settings to calculate ROMI and ACS metrics for your campaigns.
You can configure the value of an event and send it to myTarget in your mobile tracker. Choose your tracker
and follow the instructions. Attribution of postview conversions
. Postview conversions are conversions without following an ad link. With postview attribution attached, you will see the full campaign performance in myTarget. Works for AppsFlyer and Adjust trackers
. Transfer of third-party settings and events
. With data from other services about app installs and events, myTarget sets up optimizations in the best possible way, and you can build a Look-alike on all events.