: mobile formatPlatform
: social networks ok.ru, vk.com mobile applications, myTarget advertising networkPlacement
: feed, rewarded, interstitial
The vertical video broadcasts in the Odnoklassniki and VKontakte social networks mobile applications for iOS and Android and in the myTarget advertising network.
Creative includes video shot in portrait mode, which is displayed vertically in user feeds.
This type of content takes up more space on the screen of mobile devices, and also makes the advertising message more visible in the user's stream and more convenient for viewing. As a result, advertisers get more feedback from the target audience.
- In the social media feed.
- In the myTarget advertising network apps.
- Rewarded Video — a full-screen video clip for viewing which users receive rewards in the game or app: virtual currency, game items, exclusive materials, paid content, and more. The format has proven to be one of the best for promoting mobile games. In this case, the user chooses whether to view the video or not.
- Interstitial Video — also a full-screen ad that is played inside the mobile app before the content is uploaded or when it is changed.
Externally, Rewarded and Interstitial video look the same, but in Interstitial, a cross appears in 5 seconds after the start of the video to close the video.
To specify the placement option, select the Application Settings / Conversions goal in the mobile application → "Square Video" ad format and tick off the necessary options.