- Title: 25 characters maximum, including spaces;
- Description: up to 90 characters including spaces;
- Image: at least 100x100 pixels in JPG or PNG format;
- Vertical image for the first frame: 1080х1350 pixels in JPG or PNG format, maximum file size: 150 KB. This image is an important element of your ad if your Internet connection is slow;
- Timing: no more than 30 seconds. We recommend downloading videos less than 15 seconds, as modern users are more likely to watch a short video;
- Maximum file size: 90 MB;
- Video resolution: 4:5, 1080x1350 pixels;
- Format: MP4 (MPEG-4);
- Video codecs: H. 264. Audio codec: AAC.
Please note that the video should not mislead the user, it can not contain buttons that duplicate the interface elements of other services. Video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+.
When you create an ad, you can also add a call-to-action button, such as "Install".