Vertical video (type: Video, objective: App Installs)


Device type: mobile format
Platform: social networks ok.ru
Placement: feed

The vertical video broadcasts in the Odnoklassniki social network mobile application for iOS and Android. Creative includes video shot in portrait mode, which is displayed vertically in user feeds.

This type of content takes up more space on the screen of mobile devices, and also makes the advertising message more visible in the user's stream and more convenient for viewing. As a result, advertisers get more feedback from the target audience.

Requirements

  • Title: 25 characters maximum, including spaces;
  • Description: up to 90 characters including spaces;
  • Image: at least 100x100 pixels in JPG or PNG format;
  • Vertical image for the first frame: 1080х1350 pixels in JPG or PNG format, maximum file size: 150 KB. This image is an important element of your ad if your Internet connection is slow;
  • Video:
- Timing: no more than 30 seconds. We recommend downloading videos less than 15 seconds, as modern users are more likely to watch a short video;
- Maximum file size: 90 MB;
- Video resolution: 4:5, 1080x1350 pixels;
- Format: MP4 (MPEG-4);
- Video codecs: H. 264. Audio codec: AAC.

Please note that the video should not mislead the user, it can not contain buttons that duplicate the interface elements of other services. Video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+.

When you create an ad, you can also add a call-to-action button, such as "Install".
An example of vertical videos in the application "Odnoklassniki"
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