Square video (type: Video, objective: App Installs, In-app conversions)


Device type: mobile format
Platform: social networks ok.ru, vk.com
Placement: feed

Advertising format with video for mobile app promotion on ok.ru and vk.com.

The format allows you to place clips of up to 30 seconds with titles and a short description that are automatically played in the news feed. Advertisers can upload square videos (we recommend up to 15 seconds), which makes the ad unit one third larger. We also recommend showing the application interface and the advertised brand. The "install" button will be available in the video, leading to the application page in the App Store or Google Play.

By choosing a video format for promotion, an advertiser can visualize the benefits of a game or other application, which provides high results in terms of audience engagement. The effectiveness of advertising is manifested not only in the growth in the number of installations, but also in the further behavior of users within applications.

Requirements

  • title - up to 25 characters;
  • ad text - up to 90 characters;
  • application icon - image of 100x100 pixels in JPG / PNG,
  • video cover - 600x600 pixels image, file weight - not more than 150 Kb, JPG, PNG format;
  • link to the mobile application from the App Store or Google Play online stores;
  • video: no longer than 30 seconds; maximum volume - 90 mb for a tape, 10 mb for prerolls, 2 mb for banners 240x400 and 300x300, video resolution from 600x600.

Video format:

  • MP4 (MPEG-4): H.264 video codecs, audio codec - AAC.
  • The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.
  • The video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+
Example Square video in OK app
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