Showcase of games (type: Video, objective: Social Games Engagement)


Device type: desktop format
Platform: social network ok.ru
Placement: video banner in the slider showcases of social network games ok.ru

This format allows developers of games and applications to place advertising banners in the window of the game in ok.ru to attract new players. The video banner is the first thing the user sees when entering the game showcase. It attracts the attention of users, shows them the gameplay and immerses them in the game scenario.

Placement of videobanner available for all game developers or applications in myTarget. In addition to the gallery of banners will also get those games that will show good performance on the retention of paying users.
Sample video in the showcase of games

Requirements

Advertisement

  • Title: up to 32 characters, including spaces.

  • Text: up to 62 characters, including spaces.

  • Substrate: 720x405 image with the extension *.jpeg or *.png. The substrate is not displayed in the preview of the ad and in the showcase of games. It is shown in the background if the video in the slider is not loaded (for example, a slow channel, etc.).

  • Button "Play" - a prerequisite for the banner. In the video preview, it is launched by clicking, in the video window, the video is launched by autoplay.

  • The link should lead to the game in the OK, for example - https://ok.ru/game/mirpony

Video

  • Duration: no more than 30 seconds.

  • Maximum capacity: 90 MB for the tape, 10 MB for the preroll, 2 MB for the banners 240x400 and 300x300.

  • Video resolution: horizontal - from 640x360, square - from 600x600. Recommended resolutions: 1280x720, 1920x1080. We recommend using a horizontal video for the banner on the showcase of games.

Flow Requirements:

  • video bitrate - 400-450 kbit / s;

  • frame rate - no more than 25 frames / sec;

  • audio bitrate - 80-100 kbps;

  • volume level - no more than 30 dB;

  • total bitrate - 480-550 kbit / s.

Video format: MP4 (MPEG-4), H.264 video codec, AAC audio codec.

The video should not mislead the user, it can not contain buttons, duplicate services and other elements.

The video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+


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