Horizontal video (type: Video, objective: App Installs, In-app conversions)


Device type: mobile format
Platform: social networks ok.ru, vk.com, Mail.Ru Group projects, advertising network myTarget
Placement: feed (native position)
Advertising format with video for mobile app promotion in ok.ru and vk.com.

The format allows you to place clips up to 30 seconds with titles and a short description that are automatically played in the news feed. Advertisers can upload square videos (we recommend up to 15 seconds), which makes the ad unit one third larger. We also recommend showing the application interface and the advertised brand. The "install" button will be available in the video, leading to the application page in the App Store or Google Play.

By choosing a video format for promotion, an advertiser can visualize the benefits of a game or other application, which provides high results in terms of audience engagement. The effectiveness of advertising is manifested not only in the growth in the number of installations, but also in the further behavior of users within applications.

Requirements

  • title - up to 25 characters;

  • ad text - up to 90 characters;

  • application icon - image of 100x100 pixels in JPG / PNG,

  • video cover - an image of 1080x607 pixels, file weight - not more than 150 Kb, JPG, PNG format;

  • link to the mobile application from the App Store or Google Play online stores;

  • 16:9 video - from 640x360. Recommended resolutions: 1280x720, 1920x1080. Not more than 30 seconds, up to 90 MB. The video must comply with the parameters MP4 (MPEG-4): video codecs - H.264, audio codec - AAC. Video should not mislead the user: contain buttons, duplicate services, and other interface elements. The video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+.
Example of a horizontal video in OK app


Example of a horizontal video in VK app


Examples of a horizontal video in VK feed
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