Social network post (type: Post, objective: Social Engagement)


Device type: crossdevice format
Platform: social network ok.ru
Placement: feed

General rules

You can not advertise the post:

  • in a private group;
  • with repost of other groups;
  • with internal links VK and Facebook;
  • with reference to personal profiles.
Information products ads (the mass media, movies, books, TV and radio, web sites) should be accompanied by an indication of the age category of persons to whom it is intended (in accordance with the Russian Federation legislation, "0+" "6+", "12+", "16+", "18+"). Advertiser has guaranteed the classification of information products and indication of age category, in accordance with the results of this classification. The advertiser is responsible for the correct determination of the age category of advertised information products.

More in Moderation rules

Regular post in ok.ru

The advertisement can include both simple text and additional attachments: a survey, audio, photo or gallery of pictures.

Group posts in ok.ru are shown in the feed on all devices (desktop + mobile).

In the feed of a user who is not subscribed to the community, the entry will be displayed with the "Subscribe" button, which will additionally bring new subscribers to the group.
Important! You can't change the ad type, content type (picture, video), delete or add a button. If you need to make these changes, create a new post and a new ad campaign.
Example of an advertising post in OK feed


Example of an advertising post in OK app

Post with an active button (call-to-action, CTA)

An ad with an "active button" with a call to action. The format allows users to quickly contact the brand, go to its offer or take another action.

The post with the active button is created via the ok.ru interface. Instructions in the blog ok.ru
Important! You can't change the ad type, content type (picture, video), delete or add a button. If you need to make these changes, create a new post and a new ad campaign.

Post with Lead ads

Post with feedback form in the ad. Fields are automatically prefilled with profile data. The user does not need to go to an external site, leads are automatically saved to the advertising account, from where you can upload statistics to your own database.


The post with Lead Ads is created through the ok.ru interface. Instructions in the blog ok.ru
Important! You can't change the ad type, content type (picture, video), delete or add a button. If you need to make these changes, create a new post and a new ad campaign.

Ways to get Leads:

1. Sending leads to Email.

On the Email notifications page, select the "Leads" checkbox → "Send notifications to selected email addresses".

To add an Email on the Contact information page, fill in the Email field.
2. Download in xlsx file.

The resulting banner leads can be downloaded as a file on the campaign statistics page:

- Click the "Download report" button.
- Select the "Leads" option from the drop-down menu on the left. Campaign leads are only available in "Lead Ad" ads.
- Click "Download report".
3. Via the API.

Description of the method here.

Post with Canvas

Canvas is a type of promotional post in ok.ru mobile feed, when clicked, the user gets to the full-screen page with content. The advertiser can add video with autorun, panoramic photos with the gyroscope function, a slider with images and "active buttons" to go to the site, call or install the application.

The post with Canvas is created through the ok.ru interface. Instructions in the blog ok.ru

Post with video

Post in ok.ru with auto video. Broadcast in the web version of the event.

You can not advertise the post:

  • containing embedded video from third-party resources;
  • containing more than one video.
Important! You can't change the ad type, content type (picture, video), delete or add a button. If you need to make these changes, create a new post and a new ad campaign.
Example of an advertising post with video in OK feed
Posts metrics in OK
For OK posts are available metrics:

  • Basic metrics (Impressions, Clicks, Spent, CTR, CPC, eCPM, Value, ROMI, ACS)
  • Additional cost (Technology, Third party data)
  • Goals (Post-view conversions, Conversions, CR, eCPA, Value, ROMI, ACS)
  • Reach (Growth of reach, Average frequency, For the period, Frequency at the end of the period)
  • All video metrics (Launch, Full views, Full views, Average view rate, Viewed 10 seconds, Cost of full view, 25%, 50%, 75%)
  • Promo-posts metrics (Click on application link, Click on an ad post, Moving into a group, Click on external link, Click the Comment button, Click the Join button, Click the Like button, Shar, Click the Vote button, Sent Lead Ads Requests)
  • Viral statistics (Impressions, Reach, Click on an ad post, Moving into a group, Click on external link, Click the Vote button, Click on application link, Launching the video, Click the Join button, Click the Like button, Click the Comment button, Click the Share button)
  • Inapp events (Post-view conversions, Conversions, CR, eCPA, Value, ROMI, ACS)
  • Offline conversions (Conversions, CR, Cost per visit)
  • Advertising offer (Offer postponed, Upload receipt, Earn offer rewards)
  • MOAT
  • Playable Ads (Open, Close, Clicks)
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