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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Multiformat on "Youla" (type: Images, objective: Special)
Device type: crossdevice format
Platform: ads service "Youla"
Placement: banner on the search page
A format that allows you to broadcast an ad in search results in the free ad service "Youla".
You only need to upload images, title, and ad text once, and the system will automatically apply them to different ad formats depending on the ad space.
Platform: ads service "Youla"
Placement: banner on the search page
A format that allows you to broadcast an ad in search results in the free ad service "Youla".
You only need to upload images, title, and ad text once, and the system will automatically apply them to different ad formats depending on the ad space.
You can use both myTarget targeting and product category targeting on "Youla" at the same time.
Technical requirement
The title should not exceed 25 characters.
Text — up to 90 characters.
Long description — up to 220 characters (optional). This field was created for those who cannot describe the subject of advertising with text up to 90 characters and want to provide more details. The long description will be shown only in social network feeds (VKontakte and Odnoklassniki). If both fields are filled - text and long description - then a long description will always be displayed in social media feeds instead of a short one.
For placement on the site:
Text — up to 90 characters.
Long description — up to 220 characters (optional). This field was created for those who cannot describe the subject of advertising with text up to 90 characters and want to provide more details. The long description will be shown only in social network feeds (VKontakte and Odnoklassniki). If both fields are filled - text and long description - then a long description will always be displayed in social media feeds instead of a short one.
For placement on the site:
- Images. Banner: at least 256x256 for the icon and 1080x607 pixels for the ad; display formats: 600x600 pixels; teaser: 600x600 pixels.
- The maximum file size is 2 Mb.
- Link to the site — it is recommended to adapt the site to viewing from mobile devices.
- The available payment type is for 1000 impressions (CPM) or for clicks (CPM).
- Images: at least 100x100 for the icon and 1080x607 pixels for the ad.
- The maximum file size is 2 Mb.
- Link — use the link to the advertised mobile app in the store.
- The available payment type is for installations (CPI).
Placement examples
Example of placement for desktop display
Example of placement in the app
Example of placement in the app
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