Multiformat (type: Images, objective: Premium Network Reach)


Device type: crossdevice format
Platform: Mail.Ru Group projects, advertising network myTarget
Placement: native position, column, full-screen block

A format that allows you to broadcast ads on all sites Mail.ru Group and advertising network. It's enough to load images, title and ad text once, and the system will automatically apply them to different ad formats depending on the advertising space.
Recommendation. To increase the CTR of your ads, we recommend that you add a call to action button (Call-to-action) depending on the content of the advertisements - "Buy", "Play", "More", etc. This will significantly increase the effectiveness of the advertising campaign.

Requirements

  • Title - no more than 25 characters; for dynamic remarketing - up to 60 characters.

  • Text - up to 90 characters; for dynamic remarketing - up to 125 characters.

  • Images: for placement in the ribbon: at least 256x256 for an icon and 1080x607 pixels for an ad; media formats: 600x600 pixels; teaser: 600x600 pixels. File size up to 150 kb.

  • Link to the site - it is recommended to adapt the site for viewing from mobile devices.
The appearance of the ad may differ from the preview inside your account, depending on the features of the platform on which it is broadcast.
Multiformat ad in the feed
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