Horizontal video (type: Video, objective: Traffic, Reach, Store Visits)


Device type: crossdevice format
Platform: mobile apps of social network "Odnoklassniki" and "Vkontakte", desktop feed in "Odnoklassniki", advertising network myTarget
Placement: feed (native position), fullscreen block

This format allows you to place videos up to 30 seconds with titles and a short description, which are automatically played in the news feed.

Video advertising can engage users more, thereby increasing conversion into action on the site. It also allows you to increase brand awareness through video advertising.

Requirements

Technical requirements for video:
  • Maximum size — 90 MB;
  • Maximum video length is 30 seconds
  • Aspect ratio 16:9 (horizontal video) — minimum video file width and height 640x360 pixels

Format of the videos:
  • MP4 (MPEG-4): H. 264 video codecs, audio codec — AAC.

The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.

The video should not contain visible artifacts, distortion of proportions and other errors. Videos of low quality of processing and with a high degree of compression are not accepted for placement.
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