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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Horizontal video (type: Video, objective: Traffic, Reach, Store Visits)
Device type: crossdevice format
Platform: mobile apps of social network "Odnoklassniki" and "Vkontakte", desktop feed in "Odnoklassniki", advertising network myTarget
Placement: feed (native position), rewarded, interstitial
This format allows you to place videos up to 30 seconds with titles and a short description, which are automatically played in the news feed.
Video advertising can engage users more, thereby increasing conversion into action on the site. It also allows you to increase brand awareness through video advertising.
Placement options:
Platform: mobile apps of social network "Odnoklassniki" and "Vkontakte", desktop feed in "Odnoklassniki", advertising network myTarget
Placement: feed (native position), rewarded, interstitial
This format allows you to place videos up to 30 seconds with titles and a short description, which are automatically played in the news feed.
Video advertising can engage users more, thereby increasing conversion into action on the site. It also allows you to increase brand awareness through video advertising.
Placement options:
- in the social media feed
- Rewarded Video — a full-screen video clip for viewing which users receive rewards in the game or app: virtual currency, game items, exclusive materials, paid content, and more. The format has proven to be one of the best for promoting mobile games. In this case, the user chooses whether to view the video or not.
- Interstitial Video — also a full-screen ad that is played inside the mobile app before the content is uploaded or when it is changed.
Requirements
Common requirements:
Technical requirements for video:
Format of the videos:
The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.
The video should not contain visible artifacts, distortion of proportions and other errors. Videos of low quality of processing and with a high degree of compression are not accepted for placement.
- title - up to 25 characters;
- ad text - up to 90 characters;
- logo - an image of 1080x607 pixels, up to 150 Kb, JPG, PNG format;
- video cover - an image of 1080x607 pixels, up to 150 Kb, JPG, PNG format.
Technical requirements for video:
- Maximum size — 90 MB;
- Maximum video length is 30 seconds
- Aspect ratio 16:9 (horizontal video) — minimum video file width and height 640x360 pixels
Format of the videos:
- MP4 (MPEG-4): H. 264 video codecs, audio codec — AAC.
The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.
The video should not contain visible artifacts, distortion of proportions and other errors. Videos of low quality of processing and with a high degree of compression are not accepted for placement.
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